Wholly Waffles

Brand Identity

Brief:

Design a brand identity for Wholly Waffles.

Solution:

Wholly Waffles is a cafe bakery in Edinburgh that sells freshly-baked Dutch Caramel Waffles (stroopwafels) to a young audience looking to try new tastes. The business brings a unique Dutch food experience to the UK, and allows shoppers to customise their waffles with a range of dippings and sprinkles.

I created a brand identity for Wholly Waffles that resonates with a young audience while staying true to their core values - freshness and authenticity. The design features the distinct, traditional diamond-cut shape paired with a soft, rounded, bold font.